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Author: Christian Salloum

 Homegrown Middle Eastern Franchises: Success Stories and Local Innovation
Christian Salloum January 30, 2026 Franchising

Homegrown Middle Eastern Franchises: Success Stories and Local Innovation

The Middle East has entered a defining era in the evolution of its hospitality and foodservice landscape. Once dominated by Western imports, the market has witnessed the rapid ascent of homegrown franchises that now stand proudly beside international giants. These…

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 The Future of Hospitality Training and Education
Christian Salloum January 30, 2026 Direction

The Future of Hospitality Training and Education

Hospitality has always been an industry of people serving people. Whether in hotels, restaurants, or resorts, the foundation of guest satisfaction lies not only in efficiency but in the ability to make someone feel at home. A smile, a warm…

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 Social Media; The New Essential For Coffee Shops
Christian Salloum September 15, 2025 Foodpreneur

Social Media; The New Essential For Coffee Shops

In our age of social media, coffee shops are no longer just places to grab a quick caffeine fix. Instead, they’ve evolved into curated experiences designed to captivate the eye and flood of social media feeds, especially Instagram. From visually…

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 Catering: Rewarding Opportunities And High Growth Potential
Christian Salloum August 25, 2025 Foodpreneur

Catering: Rewarding Opportunities And High Growth Potential

From private celebrations to corporate events, the demand for customized catering solutions has grown exponentially in recent years. Catering has emerged as a profitable business channel due to its ability to meet the growing demand for personalized, highquality food services…

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 Innovate, Connect, Succeed: Achieving Entrepreneurial Growth
Christian Salloum August 16, 2024 Entrepreneur

Innovate, Connect, Succeed: Achieving Entrepreneurial Growth

In the dynamic world of entrepreneurship, the path to success is often complex and multifaceted. One can no longer rely solely on traditional business practices to thrive. Instead, the modern entrepreneur must embrace innovation, build robust connections, and excel in…

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 12 STEPS TO BUILDING A WORLD-CLASS COFFEE BRAND
Christian Salloum July 18, 2024 Foodpreneur

12 STEPS TO BUILDING A WORLD-CLASS COFFEE BRAND

While the coffee industry is undoubtedly booming, competition remains fierce, with customers spoilt for choice when it comes to choosing their brew. Against this backdrop, Christian Salloum, managing director of BrandPortunity F&B Consulting, shares an essential step-by-step checklist for business…

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 FRANCHISING: THE SHAPE OF THINGS TO COME
Christian Salloum June 19, 2024 Franchising

FRANCHISING: THE SHAPE OF THINGS TO COME

In today’s evolving regional F&B landscape, staying ahead of the curve has never mattered more for concepts looking to secure long-term success. Christian Salloum, managing director of BrandPortunity F&B Consulting, shares his thoughts on the culinary trends currently creating a…

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 Starting a Food Business in an Emerging Market
Christian Salloum February 1, 2024 Franchising

Starting a Food Business in an Emerging Market

In the dynamic landscape of entrepreneurship, emerging markets have arisen as hotbeds for food business opportunities. As the world continues to change, it’s essential to stay updated on the latest developments in starting a food business in these markets. In…

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 Brewing Success: The Dynamic Future of Franchising in the Middle East
Christian Salloum February 1, 2024 Franchising, Uncategorized

Brewing Success: The Dynamic Future of Franchising in the Middle East

Brewing Success: TheDynamic Future of Franchising in the Middle East The Middle East, renowned for its culinary diversity and rich gastronomic heritage, is currently undergoing a transformative culinary revolution. In the wake of global influences and economic prosperity, the trajectory…

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 Why Coffee Trend is Causing a Stir
Christian Salloum June 9, 2023 Franchising

Why Coffee Trend is Causing a Stir

(Originally featured in the Hospitality News Middle East) While coffee culture might have been slower to take root in the Middle East than across some other regions, it has certainly caught up in recent years, with bustling cafés today in…

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Recent Posts

  • Homegrown Middle Eastern Franchises: Success Stories and Local Innovation
  • The Future of Hospitality Training and Education
  • Social Media; The New Essential For Coffee Shops
  • Catering: Rewarding Opportunities And High Growth Potential
  • Innovate, Connect, Succeed: Achieving Entrepreneurial Growth

BrandPortunity is a leading hospitality consultancy in the United Arab Emirates with a focus on innovation and intelligence.

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