BrandPortunity
  • About
  • Our Services
    • Business Advisory, and Business Transformation
    • Feasibility Studies & Financial Analysis
    • Interior Design Conceptualization
    • Hospitality & Restaurant Concept Creation
    • Brand Identity Development
    • Menu Development, Engineering & Pricing Strategies
    • Location Assessment
    • Brand Marketing Strategy and Social Media
    • Operation & Franchise Manual Development​
    • Franchises Advisory & Franchising Opportunities
  • Who we are
    • Our Team
    • Vision
    • Mission
  • Experience and Projects
  • Franchise
  • Blogs
  • Contact

Author: Christian Salloum

 Social Media; The New Essential For Coffee Shops
Christian Salloum September 15, 2025 Foodpreneur

Social Media; The New Essential For Coffee Shops

In our age of social media, coffee shops are no longer just places to grab a quick caffeine fix. Instead, they’ve evolved into curated experiences designed to captivate the eye and flood of social media feeds, especially Instagram. From visually…

Continue
 Catering: Rewarding Opportunities And High Growth Potential
Christian Salloum August 25, 2025 Foodpreneur

Catering: Rewarding Opportunities And High Growth Potential

From private celebrations to corporate events, the demand for customized catering solutions has grown exponentially in recent years. Catering has emerged as a profitable business channel due to its ability to meet the growing demand for personalized, highquality food services…

Continue
 Innovate, Connect, Succeed: Achieving Entrepreneurial Growth
Christian Salloum August 16, 2024 Entrepreneur

Innovate, Connect, Succeed: Achieving Entrepreneurial Growth

In the dynamic world of entrepreneurship, the path to success is often complex and multifaceted. One can no longer rely solely on traditional business practices to thrive. Instead, the modern entrepreneur must embrace innovation, build robust connections, and excel in…

Continue
 12 STEPS TO BUILDING A WORLD-CLASS COFFEE BRAND
Christian Salloum July 18, 2024 Foodpreneur

12 STEPS TO BUILDING A WORLD-CLASS COFFEE BRAND

While the coffee industry is undoubtedly booming, competition remains fierce, with customers spoilt for choice when it comes to choosing their brew. Against this backdrop, Christian Salloum, managing director of BrandPortunity F&B Consulting, shares an essential step-by-step checklist for business…

Continue
 FRANCHISING: THE SHAPE OF THINGS TO COME
Christian Salloum June 19, 2024 Franchising

FRANCHISING: THE SHAPE OF THINGS TO COME

In today’s evolving regional F&B landscape, staying ahead of the curve has never mattered more for concepts looking to secure long-term success. Christian Salloum, managing director of BrandPortunity F&B Consulting, shares his thoughts on the culinary trends currently creating a…

Continue
 Starting a Food Business in an Emerging Market
Christian Salloum February 1, 2024 Franchising

Starting a Food Business in an Emerging Market

In the dynamic landscape of entrepreneurship, emerging markets have arisen as hotbeds for food business opportunities. As the world continues to change, it’s essential to stay updated on the latest developments in starting a food business in these markets. In…

Continue
 Brewing Success: The Dynamic Future of Franchising in the Middle East
Christian Salloum February 1, 2024 Franchising, Uncategorized

Brewing Success: The Dynamic Future of Franchising in the Middle East

Brewing Success: TheDynamic Future of Franchising in the Middle East The Middle East, renowned for its culinary diversity and rich gastronomic heritage, is currently undergoing a transformative culinary revolution. In the wake of global influences and economic prosperity, the trajectory…

Continue
 Why Coffee Trend is Causing a Stir
Christian Salloum June 9, 2023 Franchising

Why Coffee Trend is Causing a Stir

(Originally featured in the Hospitality News Middle East) While coffee culture might have been slower to take root in the Middle East than across some other regions, it has certainly caught up in recent years, with bustling cafés today in…

Continue
 How to build a strong franchising hospitality business
Christian Salloum March 13, 2023 Franchising

How to build a strong franchising hospitality business

Whether you are a franchisor or a franchisee, there are several important considerations to contemplate when building a successful franchise business. Theultimate goal of the hospitality industry is to provide customers with an enjoyable and memorable experience, whether it’s dining…

Continue
 A look at the real estate hotel investment?
Christian Salloum November 3, 2022 Foodpreneur

A look at the real estate hotel investment?

If well considered, investing in hotel real estate can be profitable. Over the last decade, investments in rooms and hotels have been changing. Individual investors are buying rooms whilst hotel operators are venturing into purchasing potential hotel buildings. This definitive…

Continue
  • 1
  • 2
  • 3

Recent Posts

  • Social Media; The New Essential For Coffee Shops
  • Catering: Rewarding Opportunities And High Growth Potential
  • Innovate, Connect, Succeed: Achieving Entrepreneurial Growth
  • 12 STEPS TO BUILDING A WORLD-CLASS COFFEE BRAND
  • FRANCHISING: THE SHAPE OF THINGS TO COME

BrandPortunity is a leading hospitality consultancy in the United Arab Emirates with a focus on innovation and intelligence.

© 2024, brandportunity. All rights reserved