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Evolve & Grow
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Design, Evolve & Grow
Brands & Opportunities

Hospitality Consultancy

BrandPortunity is a prominent hospitality consultancy in the United Arab Emirates with a focus on innovation and intelligence. Since its launch in 2020, this boutique consulting has rapidly evolved its services through solid networking within the community and across the region and become a trusted source of hospitality management consultancy and advisory backed with a solid proven track record.

We offer solution-driven services that guide and support your hospitality businesses to grow and evolve. Our name reflects our ability to create unique “brands” and turn challenges into “opportunities” seamlessly.

BrandPortunity has over a decade of experience in the industry and has completed more than 100 projects and store openings. Appreciation goes to our strong network across the MENAT region (UAE, KSA, Kuwait, Qatar, Bahrain, Oman, Jordan, Lebanon and Turkey) and Europe notably France, Belgium, Italy, Greece and the UK. Our vast knowledge and data give us a deep understanding of consumer behavior and the latest trends in the industry.

Our team and partners come from various backgrounds in the food and beverage industry, including hoteliers, restaurateurs, financial and marketing experts, creative chefs, and architects. We prioritize building long-term relationships with our clients, providing them with accurate and strategic planning for their growth and development.

Hospitality Consultancy

Initiator Message

Greetings!

Embark on an extraordinary journey with Brandportunity Consultancy, your gateway to boutique hospitality excellence. As the initiator and Managing Director, I extend a warm welcome to those who share our vision for crafting memorable, bespoke experiences in the hospitality industry. At Brandportunity Consultancy, we go beyond offering services; we cultivate enduring partnerships. Our focus is on fostering long-term relationships, understanding your unique aspirations, and bringing to life your dream hospitality concepts or enhancing and expanding existing businesses. Whether you envision a captivating restaurant, solidifying F&B strategies for a new or existing hotel, or exploring an exceptional franchise opportunity, we are here to transform your aspirations into a fascinating reality.

Our dedicated team and strategic partners are committed to executing every detail meticulously, ensuring your vision unfolds seamlessly. Together, let’s craft an exceptional guest experience that not only leaves a lasting impression on individuals but also resonates within the broader community. Let’s come together to discuss your business idea comprehensively, from ideation to design, from menu creation to project execution. Whether it’s the evolution of your existing businesses or advisory matters, we aim to explore how we can contribute to the advancement of the industry. Let’s arrange to meet and brainstorm your business ideas or challenges in a setting where thoughts flow freely, and collaboration takes root.

Thank you for considering Brandportunity Hospitality Consultancy as your strategic partner. We eagerly anticipate the privilege of working closely with you on this exciting journey!

Christian Salloum (Chris)
Initiator

Our Services

Business Advisory, and Business Transformation

We specialize in hospitality business advisory and strategic planning for individuals and enterprises in the hospitality and food retail sectors, focusing on companies seeking a complete business transformation. Our services include conducting in-depth analyses and comprehensive operational and financial business reviews. Additionally, we offer part-time Managing Director or C-level roles to provide effective leadership, execute strategic plans, and oversee financial and operational performance.

Feasibility Studies & Financial Analysis

At BrandPortunity Hospitality Consultancy, our team possesses a comprehensive understanding of the diverse and intricate markets in the region. We specialize in constructing and evaluating financial feasibility studies; analyzing existing concepts; assessing the key performance indicators along with investment highlights; interpreting industry trends and creating robust business plans presentations for new and/or existing concepts; and proficiency in conducting Business reviews (yearly or quarterly).

Interior Design Conceptualization

Our expert team will work with you and take you on an innovative journey starting to design your hospitality business (whether a restaurant, café, or hotel) from ideation to reality. Every step is carefully programmed and tailored to your brand’s vision. Throughout the process, we will provide you with the concept idea and clarity; existing concept reformulation; demographic profile development; competitive analysis; product offerings; business model design; attractive concept design presentation, and other related topics.

Location Assessment

The success of each food and beverage concept hinges on choosing a desirable and distinct venue that can attract a steady stream of customers. We understand the paramount importance of this aspect, and as such, we provide recommendations based on a comprehensive SWOT assessment, backed by a thorough feasibility study, empowering you to make an informed decision on the best venue for your hospitality concept.

Hospitality & Restaurant Concept Creation

Within our team, we have innovative and visionary architects and designers who value the significance of style, form, lifestyle, trends, and functionality in concept creation. Through detailed project briefings and collaborative brainstorming, we ensure that these essential elements are thoughtfully considered and Strategically integrated into our design for any hospitality concept (whether fine dining, café, a QSR, or a hotel). This approach allows us to establish a robust brand persona that reflects the latest lifestyle trends, creating spaces that resonate with your target audience and align with your budgetary requirements. Bring up to facilitate this process, we exploit qualitative 3D perspectives to present each concept before proceeding to transform them into detailed plans and storytelling.

Brand Identity Development

Our dedicated branding team, along with our trusted partners, is committed to crafting a comprehensive hospitality concept that perfectly aligns with your business. It all starts with formulating a brand strategy that emphasizes creating a distinct brand identity, providing you with a competitive advantage in the market. From designing essential elements like packaging, stationary, uniforms, and menus, to other crucial components, our focus is on ensuring that your brand name, logo, and slogan are unique and effectively convey your compelling storytelling. Our goal is to deliver a tailored and captivating brand experience that resonates with your target audience and sets you apart in the industry.

Franchises Advisory & Franchising Opportunities

We serve as a trusted advisor to franchisors seeking to enter the marketplace. We offer valuable insight into market understanding to facilitate a seamless market entry and act as a liaison between potential franchisees and franchisors (and vice-versa), connecting the dots for both parties and facilitating the development of a successful business plan and journey. Furthermore, we forge strategic partnerships with prominent International F&B brands aiming to expand into new markets in the region. In this capacity, we serve as the primary representative to facilitate and finalize the deals. Additionally, we extend our support to new franchise brands, offering franchise coaching and advisory services, and assisting in the establishment of essential franchise manuals.

Operation & Franchise Manual Development

Our operations dedicated team has extensive experience and will be available to create and develop an exceptional operation and franchise manual based on the set guidelines of your concept, or hospitality business model; and will make sure it is done to support the operations teamof your hospitality business.

Brand Marketing Strategy & Social Media

Our team of expert marketers and social media partners is dedicated to developing tailored marketing and sales plans to increase your business front-of-mind awareness in the competitive marketplace. With a deep understanding of your unique business needs, we recommend the most effective strategies to enhance sales on various social media platforms. Implementing several innovative ideas, we leverage the best practices and cutting-edge techniques specific to the hospitality industry in general and to the food and beverage retail marketplace in specific to ensure seamless execution of these plans. Our goal is to increase your brand’s visibility, and engagement, and ultimately, drive growth and success to your business.

Who We Are?

We are a leading innovative and intelligent boutique hospitality consultancy with an impressive solution-driven mindset that takes you on a journey to success.

We are a team of passionate entrepreneurs, food enthusiasts, architects, and designers, marketers, and chefs who enjoy designing, creating, evolving, and growing hospitality brands and opportunities.

We are committed to fostering long-term relationships, providing strategic guidance, advisory services, financial analysis and business planning, operational development, business restructuring, and expert coaching for franchises.

Our Team

Christian Salloum

Christian Salloum

Initiator and MD

Rami Mouallem

Rami Mouallem

Architect Director

Alice Daniel

Alice Daniel

F&B consultant and
Marketing Strategist

George Chihane

George Chihane

Chef Consultant

Christian Salloum

Christian Salloum

Founder and
Managing Director

Christian brings an impressive background and vast experience in the highly competitive food and beverage retail and service industries across the MENAT region and Europe. As a seasoned “foodpreneur” practitioner, he has played a pivotal role in the success of various casual and fine dining concepts, along with boutique enterprises. His business approach revolves around strategic brand development, comprehensive business planning, franchise advisory, market entry strategies, business restructive for success and concept creation. Throughout his career, Christian has been instrumental in establishing, growing, and acquiring successful brands across the region. A significant achievement includes leading the strategic growth and expansion of the renowned French brand, PAUL bakeries and restaurants, scaling the brand to over 72 stores across ten countries in the MENAT region.

Christian’s expertise goes beyond consulting, as he occupied a C-level role on a part-time basis, offering his valuable insights and guidance to businesses seeking experienced leadership, and business re-structuring.

During the pandemic, he demonstrated adaptability by providing valuable support and tactics to various brands, helping them navigate the challenges and optimize their online business. Christian holds a Bachelor of Commerce degree from Lebanon, a bachelor’s degree in hospitality and Restaurant Management, and an Executive Master of Business Administration from CITY, University of London. His insights are featured in industry prestigious publications such as Hospitality News Middle East. With his wealth of knowledge and passion for excellence, Christian is a valuable asset to any project in the hospitality sector.

Christian Salloum

Christian Salloum

Founder and
Managing Director

Christian brings an impressive background and vast experience in the highly competitive food and beverage retail and service industries across the MENAT region and Europe. As a seasoned “foodpreneur” practitioner, he has played a pivotal role in the success of various casual and fine dining concepts, along with boutique enterprises. His business approach revolves around strategic brand development, comprehensive business planning, franchise advisory, market entry strategies, business restructive for success and concept creation. Throughout his career, Christian has been instrumental in establishing, growing, and acquiring successful brands across the region. A significant achievement includes leading the strategic growth and expansion of the renowned French brand, PAUL bakeries and restaurants, scaling the brand to over 72 stores across ten countries in the MENAT region.

Christian’s expertise goes beyond consulting, as he occupied a C-level role on a part-time basis, offering his valuable insights and guidance to businesses seeking experienced leadership, and business re-structuring.

During the pandemic, he demonstrated adaptability by providing valuable support and tactics to various brands, helping them navigate the challenges and optimize their online business. Christian holds a Bachelor of Commerce degree from Lebanon, a bachelor’s degree in hospitality and Restaurant Management, and an Executive Master of Business Administration from CITY, University of London. His insights are featured in industry prestigious publications such as Hospitality News Middle East. With his wealth of knowledge and passion for excellence, Christian is a valuable asset to any project in the hospitality sector.

Rami Mouallem

Rami Mouallem

Architect Director,
Business Partner

Rami is a passionate and creative architect who is dedicated to his profession and strives to advance its importance in society. While studying at university, he gained experience working in the F&B sector, which ignited his passion for designing dining experiences. He is also well-known as M3alim (teacher in the Lebanese language), a renowned Graffiti artist and muralist who has traveled the world showcasing his art for a variety of local and international companies, including Marvel Studios, Porsche, Red Bull, Adidas, Pepsi Cola, and others. He even participated and won the Guinness World Record in Dubai in 2014-2017.

In addition to designing residential and hotel spaces, RM has made a name for himself by creating innovative interior designs for a variety of F&B concepts in the region of the Middle East. Some of his notable projects include the Villaggio resorts in Lebanon, as well as Echo Hotel, Irish Bar, Garden Restaurant, Frankie’s, Oxford Street, La Fabrica Specialty coffee, Chipsy in the UK, and many others in locations ranging from UAE and KSA to Egypt, Italy, Belgium, Ghana, and others.

Rami Mouallem

Rami Mouallem

Architect Director,
Business Partner

Rami is a passionate and creative architect who is dedicated to his profession and strives to advance its importance in society. While studying at university, he gained experience working in the F&B sector, which ignited his passion for designing dining experiences. He is also well-known as M3alim (teacher in the Lebanese language), a renowned Graffiti artist and muralist who has traveled the world showcasing his art for a variety of local and international companies, including Marvel Studios, Porsche, Red Bull, Adidas, Pepsi Cola, and others. He even participated and won the Guinness World Record in Dubai in 2014-2017.

In addition to designing residential and hotel spaces, RM has made a name for himself by creating innovative interior designs for a variety of F&B concepts in the region of the Middle East. Some of his notable projects include the Villaggio resorts in Lebanon, as well as Echo Hotel, Irish Bar, Garden Restaurant, Frankie’s, Oxford Street, La Fabrica Specialty coffee, Chipsy in the UK, and many others in locations ranging from UAE and KSA to Egypt, Italy, Belgium, Ghana, and others.

Alice Daniel

Alice Daniel

F&B consultant and
Marketing Strategist

With extensive experience in the F&B industry, Alice has left an indelible mark through the creation, launch, and management of distinctive brands in the UAE, such as Sauce Diner and Made Cafe & Eatery. Beyond the initial establishment phase, her active involvement in expanding these brands demonstrates her fully handson proficiency in F&B operations. Alice possesses an extraordinary talent for crafting compelling brand narratives, going beyond mere operational management to meticulously create stories that deeply resonate with the target audience. This storytelling prowess stands as a cornerstone, setting her ventures apart in the highly competitive F&B landscape.

Moreover, Alice brings a solid background in developing marketing strategies that actively contribute to the visibility and success of F&B ventures. Her commitment to data-driven analysis and decision-making adds a layer of precision to her approach, optimizing efficiency and creating memorable customer experiences. Her strategic handling of PR, marketing, and concept launches has generated successful buzz. Alice seamlessly combines her expertise in F&B operations, having undertaken essential roles in prominent companies. This includes a notable concentration on F&B marketing, where her contributions have significantly augmented her ability to influence the industry’s narrative through a harmonious blend of creativity, practical experience, and data-driven insights.

Alice Daniel

Alice Daniel

F&B consultant and
Marketing Strategist

With extensive experience in the F&B industry, Alice has left an indelible mark through the creation, launch, and management of distinctive brands in the UAE, such as Sauce Diner and Made Cafe & Eatery. Beyond the initial establishment phase, her active involvement in expanding these brands demonstrates her fully handson proficiency in F&B operations. Alice possesses an extraordinary talent for crafting compelling brand narratives, going beyond mere operational management to meticulously create stories that deeply resonate with the target audience. This storytelling prowess stands as a cornerstone, setting her ventures apart in the highly competitive F&B landscape.

Moreover, Alice brings a solid background in developing marketing strategies that actively contribute to the visibility and success of F&B ventures. Her commitment to data-driven analysis and decision-making adds a layer of precision to her approach, optimizing efficiency and creating memorable customer experiences. Her strategic handling of PR, marketing, and concept launches has generated successful buzz. Alice seamlessly combines her expertise in F&B operations, having undertaken essential roles in prominent companies. This includes a notable concentration on F&B marketing, where her contributions have significantly augmented her ability to influence the industry’s narrative through a harmonious blend of creativity, practical experience, and data-driven insights.

George Chihane

George Chihane

Chef Consultant

Georges Chihane comes from a family of chefs and has followed in their footsteps with pride. He earned his bachelor’s degree in hotel management in Lebanon and then pursued his passion for culinary arts by obtaining a master’s degree in Cuisine Gastronomie at the renowned Paul Bocuse Institute in Lyon, France – considered the gastronomic capital of the world. Georges began his culinary journey as a commis chef, where he discovered his passion for creative cooking.

For nearly ten years, Georges has worked as an exceptional culinary consultant for key operators and food service companies in the industry. His talents were soon recognized by PAUL Bakeries, who invited him to join their franchise as an executive chef in Dubai.

He continued to gain experience in the Gulf region and successfully opened several homegrown concepts in countries such as Bahrain, Jordan, Qatar, and the Kingdom of Saudi Arabia.

Currently, Georges is a culinary development manager for a well-known food distribution company and works as a culinary consultant for several hotels and restaurants. He is respected for his meticulous attention to detail and is a board member of prestigious organizations such as the Qatar Culinary Professionals, Emirates Culinary Guild, and the World Chefs and WACS Certified Judge. He recently received the coveted honor of Maître Rotisseur from the iconic world association, Chaines Des Rotisseurs.

George Chihane

George Chihane

CHEF CONSULTANT

Georges Chihane comes from a family of chefs and has followed in their footsteps with pride. He earned his bachelor’s degree in hotel management in Lebanon and then pursued his passion for culinary arts by obtaining a master’s degree in Cuisine Gastronomie at the renowned Paul Bocuse Institute in Lyon, France – considered the gastronomic capital of the world. Georges began his culinary journey as a commis chef, where he discovered his passion for creative cooking.

For nearly ten years, Georges has worked as an exceptional culinary consultant for key operators and food service companies in the industry. His talents were soon recognized by PAUL Bakeries, who invited him to join their franchise as an executive chef in Dubai.

He continued to gain experience in the Gulf region and successfully opened several homegrown concepts in countries such as Bahrain, Jordan, Qatar, and the Kingdom of Saudi Arabia.

Currently, Georges is a culinary development manager for a well-known food distribution company and works as a culinary consultant for several hotels and restaurants. He is respected for his meticulous attention to detail and is a board member of prestigious organizations such as the Qatar Culinary Professionals, Emirates Culinary Guild, and the World Chefs and WACS Certified Judge. He recently received the coveted honor of Maître Rotisseur from the iconic world association, Chaines Des Rotisseurs.

Our Vision & Mission

Our Vision

We envision ourselves as the partner of choice for innovative hospitality and restaurant ventures, offering more than mere solutions but a distinctive strategic advantage. Our vision is to set a new standard for strategic excellence, catalyzing transformative changes encompassing business restructuring, groundbreaking concept creation and development, and operational triumphs, ultimately positioning our clients as pioneers and frontrunners in both the global hospitality and restaurant landscape.

Our Mission

Our mission is to be the catalyst for strategic evolution within the broader hospitality sector, focusing on Food and Beverage. Dedicated to delivering cutting-edge consultancy services, we empower clients to anticipate industry shifts, strategically expand their operational scope, and explore franchising opportunities. “Through collaborative partnerships, we leverage our profound industry knowledge and strategic foresight to serve as the catalyst guiding businesses toward sustainable growth, operational resilience, competitive advantage, and the redefinition of success benchmarks amidst the dynamic challenges of the ever-changing marketplace.

Our Clients

Our expertise involves diverse sectors of the hospitality industry, including F&B retail, hotels, F&B manufacturing, entertainment, franchise, encompassing international chains, boutique enterprises and more.

We take pride in juggling multiple roles, collaborating closely with clients to comprehend their unique needs. Through this partnership, we offer support in business advisory, business review and restructuring, measuring Return on Investment (ROI) for existing and new business, and ensuring proficiency in creating brands and opportunities for our respected clientele.

Additionally, as part of our commitment to cater to all aspects of our clients’ needs, we offer flexible solutions, providing part-time C-level positions on demand, whether it’s to support the launch of a company or to fill a crucial role gap, our experienced executives step in to provide the leadership and guidance needed for success.

Why Us

At BrandPortunity, we stand out from the crowd with our unparalleled expertise and proven success in the highly competitive hospitality industry across the Middle East, North Africa, and Europe. With over a decade of experience, we have spearheaded the successful launch of 100+ F&B concepts with diverse business models in the region, demonstrating our capability to turn visions into realities and lead multimillion-dollar brands.

What sets us apart is our comprehensive approach, encompassing brand studies, financial assessments, market understanding and meticulous expansion plans. We offer a wide spectrum of services, including business strategy and business planning, turnkey concept creation, franchising 

prowess, negotiation mastery, and strategic marketing acumen, making us a one-stop destination for all your hospitality needs.

As passionate entrepreneurs and practitioners, we thrive on creating, growing, and evolving hospitality and restaurant brands, as well as F&B cluster projects. We don’t just offer advice; we walk the talk, ensuring everyone hands-on collaboration (including our senior management) to achieve tangible results.

Upon collaboration you’ll find a dedicated team ready to elevate your business with unwavering commitment, innovative strategies, and a deep understanding of the industry landscape.

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Our Experience, Clients & Partners

Operators

Hotels & Developers

Retailers & others

Our Franchise

As seasoned hospitality consultants and franchise advisors, we offer comprehensive support to both homegrown and international brands at various stages of the value chain. Our primary goal is to structure their business models for franchising in a way that appeals to investors within and beyond the MENAT region. Our expertise lies in developing high-quality franchise operations manuals and top-level business plans tailored to each market. We collaborate with international specialized firms and experienced lawyers to empower regionally based companies, enabling them to leverage their unique value propositions for global expansion. Furthermore, we broaden our expertise to encompass emerging and mature franchises beyond the MENAT region. Our services include delivering valuable market intelligence, offering effective franchise advisory services, providing guidance for successful expansion into the MENA region, and serving as a crucial bridge between franchisors and franchisees.


For further information, please get in touch with our franchise advisors at: hello@brandportunity.com

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