BrandPortunity is an innovative and intelligent ‘restaurant and catering’ consultancy with a solution-driven mindset that dynamically takes clients on a journey to success.
With partners with an exceptional team of restaurateurs, creative executive chefs, marketing, media, content and public relations experts, web and graphic designers and distributors, we deliver results deliciously every time.
We are committed to fostering long-term relationships, development and growth and offer intelligent solutions and visions through accurate and strategic planning.
BrandPortunity is a listening ear and sounding board for new ideas. Concept development is the first phase of creating an original product; the team supports design development, inclusive Kitchen layout studies, and ensures the right products and plans are in place to enhance each unique brand.
The team has a deep understanding of the various markets within the region; they analyse financial feasibility and marketing strategies with intelligent knowledge and studies, allowing them to develop stringent plans for new and existing businesses.
An inspirational interior concept team and partners who understand how to meld style, form and function. Brand identity is carefully considered and adapted to succeed in multiple environments to meet with your allocated budget.
We have exceptional knowledge of the most fashionable and sought after locations in the region. Each concept demands a specific setting to ensure success; strong relationships with property landlords enable the team to secure the ideal locale.
Extraordinary BrandPortunity marketing and sales plan solutions are created to enhance and promote front-of-mind awareness within the competitive marketplace.
We provide tenders from an outstanding network of tradespeople and offer competitive quotes, guarantee the best workmanship and boast successful completion histories.
BrandPortunity’s creative research and development chefs carefully assess and offer advice with appropriate engineering methods for successful menus through recipe production, presentation, food cost, and recommended pricing strategies; as well as providing digital menu designs.
Regular BrandPortunity audits provide analytical reports, action plans and recommendations on how to maintain or improve the operational workflow of the team and minimise any unnecessary costs. Also, a full diagnostic report to tackle problematic operational trials and highlights best practices for improvement.
Founder and Managing Director of BrandPortunity, Christian Salloum has impressive credentials and experience within competitive food and beverage retail and service industries across the Middle East and North Africa.
Christian is the ‘foodpreneur’ and driving force behind successful casual dining concepts, retail bakeries, quick-service restaurants, and boutique enterprises where he established the F&B divisions and contributed to successfully acquire existing brands. His holistic approach considers strategic brand development, start-up businesses and entry into new markets, development and execution of smart marketing and business plans, complete interior design concepts, launches and expansions.
He has developed and gained vital experience across the region, where he led successfully the growth and development of PAUL bakeries and restaurants across 9 countries in the MENAT, scaling the brand up to 70+ stores. He has a deep understanding of the entire industry from recruiting the right people, creating exquisitely balanced menus, re-designing and upgrading quick service restaurant facilities and trendy casual-dining venues and kitting out cool food-trucks and sumptuous fine-dining houses. Christian has successfully studied for a Bachelor of Commerce in Lebanon, a Bachelor’s Degree in Hospitality Management and an Executive Master in Business Administration at CITY, University of London.
Christian enjoys cooking and has a good taste to combine food ingredients and come up deliciously with an end product. For him, the food business is about “passion”.
BrandPortunity’s expert team has almost a decade of combined experience in the competitive food and beverage retail and service industries across the Middle East and Africa territories.
The founder is the go-to-expert who offers considered operational advice and full diagnostic reports, provides relevant structure directives and tactical marketing guidance. He has developed his career from an entry level to one of the most knowledgeable expert and renowned expert in his field. The essential information he shares is guaranteed to take BrandPortunity clients to the next level.
The boutique ‘restaurant and catering’ consultancy is the extension of the clients’ brand and serves to improve their offerings.
BrandPortunity has numerous proven track records (100+ stores opening in the region) and can show successful growth across myriad of food and beverage brand development projects: full studies of brands’ acquisition, customer service, inventory management and collaborative assignments.