BrandPortunity Hospitality Consultancy is a hospitality and F&B advisory firm operating regionally and internationally, delivering strategic and execution-focused solutions across restaurants and hospitality management. The firm supports the creation, transformation, and growth of F&B concepts and hospitality projects through a clear, value-driven, and performance-oriented approach.
Backed by more than two decades of combined industry experience and practices, BrandPortunity has completed over 120 projects and store openings across the MENAT region, including the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Jordan, Egypt, Lebanon, and Turkey, and has some footprint in key European markets such as France, Belgium, Italy, and the United Kingdom.
Supported by an integrated team and a strong network of specialist partners, the consultancy combines expertise in F&B operations management, financial analysis and investment assessment, business re-structuring and transformation, development and scalability planning, and franchise advisories. BrandPortunity consultancy works closely with entrepreneurs, investors, founders, chairmen, and key operators to build resilient F&B business models, support informed decision-making, and enable sustainable growth and long-term value creation.
Greetings!
Embark on an extraordinary journey with Brandportunity Consultancy, your gateway to boutique hospitality excellence. As the initiator and Managing Director, I extend a warm welcome to those who share our vision for crafting memorable, bespoke experiences in the hospitality industry. At Brandportunity Consultancy, we go beyond offering services; we cultivate enduring partnerships. Our focus is on fostering long-term relationships, understanding your unique aspirations, and bringing to life your dream hospitality concepts or enhancing and expanding existing businesses. Whether you envision a captivating restaurant, solidifying F&B strategies for a new or existing hotel, or exploring an exceptional franchise opportunity, we are here to transform your aspirations into a fascinating reality.
Our dedicated team and strategic partners are committed to executing every detail meticulously, ensuring your vision unfolds seamlessly. Together, let’s craft an exceptional guest experience that not only leaves a lasting impression on individuals but also resonates within the broader community. Let’s come together to discuss your business idea comprehensively, from ideation to design, from menu creation to project execution. Whether it’s the evolution of your existing businesses or advisory matters, we aim to explore how we can contribute to the advancement of the industry. Let’s arrange to meet and brainstorm your business ideas or challenges in a setting where thoughts flow freely, and collaboration takes root.
Thank you for considering Brandportunity Hospitality Consultancy as your strategic partner. We eagerly anticipate the privilege of working closely with you on this exciting journey!
Christian Salloum (Chris)
Initiator
Design of investment-grade business models aligned with F&B concept strategy, financial performance, and scalability. This includes concept and location feasibility, market validation, unit economics, and multi-year planning to support informed expansion, franchising, and investment decisions.
Development and optimization of restaurant and F&B concepts designed to perform and scale. The scope includes concept positioning, experience and format design, menu development architecture, costing, and pricing strategy, ensuring operational efficiency, financial viability, and adaptability across markets and growth phases.
Execution of enterprise-level business transformation consulting programs focused on performance improvement and long-term value creation. This includes business restructuring, portfolio optimization, cost rationalization, margin efficiency and EBITDA enhancement, governance alignment, and brand repositioning to support sustainable growth, franchising, or strategic transactions.
Provision of embedded, part-time, or interim executive leadership, including fractional CEO, COO, and Chief Development Officer roles, during critical growth, business transformation, or transition phases. The focus is on strategic execution, performance oversight, governance, and alignment with shareholder and board-level objectives.
Support across the full restaurant and hospitality opening lifecycle, from concept readiness and pre-opening planning to post-opening stabilization. This service focuses on disciplined execution, operational setup, performance tracking, and corrective action to secure strong early-stage results and sustainable store operational performance.
Design and optimization of franchising platforms that are operationally robust and financially viable. This franchise consulting service covers franchise model structuring, unit economics, governance systems, manuals, training frameworks, and rollout strategies for both homegrown and international brands.
Advisory support for hospitality and F&B M&A, strategic transactions, and capital-driven expansion. The scope includes buy- and sell-side advisory, commercial and operational due diligence, scalability assessment, value enhancement initiatives, and pre-exit positioning for founders, groups, and investors.
Delivery of data-driven market intelligence and market research to support informed strategic decisions. Services include market entry analysis, competitive benchmarking, consumer behavior insights, and performance assessments, enabling clients to anticipate trends, manage risk, and identify sustainable growth opportunities across regional and international markets.
Christian brings an impressive background and vast experience in the highly competitive food and beverage retail and service industries across the MENAT region and Europe. As a seasoned “foodpreneur” practitioner, he has played a pivotal role in the success of various casual and fine dining concepts, along with boutique enterprises. His business approach revolves around strategic brand development, comprehensive business planning, franchise advisory, market entry strategies, business restructive for success and concept creation. Throughout his career, Christian has been instrumental in establishing, growing, and acquiring successful brands across the region. A significant achievement includes leading the strategic growth and expansion of the renowned French brand, PAUL bakeries and restaurants, scaling the brand to over 72 stores across ten countries in the MENAT region.
Christian’s expertise goes beyond consulting, as he occupied a C-level role on a part-time basis, offering his valuable insights and guidance to businesses seeking experienced leadership, and business re-structuring.
During the pandemic, he demonstrated adaptability by providing valuable support and tactics to various brands, helping them navigate the challenges and optimize their online business. Christian holds a Bachelor of Commerce degree from Lebanon, a bachelor’s degree in hospitality and Restaurant Management, and an Executive Master of Business Administration from CITY, University of London. His insights are featured in industry prestigious publications such as Hospitality News Middle East. With his wealth of knowledge and passion for excellence, Christian is a valuable asset to any project in the hospitality sector.
Our vision is to be the partner of choice for forward-thinking hospitality and restaurant brands, delivering a clear strategic advantage beyond conventional consultancy. BrandPortunity sets new benchmarks in strategic excellence by supporting brands across pre- and post-opening phases, driving business transformation, concept innovation, and operational performance to position clients as market leaders regionally and globally.
Our mission is to be a strategic growth partner for the hospitality and F&B sector, enabling brands to evolve, scale, and perform at their full potential. Through high-impact, insight-driven advisory services, BrandPortunity supports clients across the full business lifecycle from concept ideation and pre-opening strategy to post-opening optimization, franchising, expansion, and M&A, ensuring informed decision-making and sustainable value creation.
Our expertise involves diverse sectors of the hospitality industry, including F&B retail, hotels, F&B manufacturing, entertainment, franchise, encompassing international chains, boutique enterprises and more.
We take pride in juggling multiple roles, collaborating closely with clients to comprehend their unique needs. Through this partnership, we offer support in business advisory, business review and restructuring, measuring Return on Investment (ROI) for existing and new business, and ensuring proficiency in creating brands and opportunities for our respected clientele.
Additionally, as part of our commitment to cater to all aspects of our clients’ needs, we offer flexible solutions, providing part-time C-level positions on demand, whether it’s to support the launch of a company or to fill a crucial role gap, our experienced executives step in to provide the leadership and guidance needed for success.
BrandPortunity brings over a decade of hands-on experience in hospitality and F&B advisory across the Middle East, North and West Africa, and Europe, with more than 120 successfully launched concepts that have become top-of-mind brands. The firm combines strategic planning, financial expertise, market intelligence, and disciplined expansion to support businesses across all stages of growth.
With a practitioner-led, hands-on approach, senior leadership remains closely involved in each engagement, ensuring practical execution, informed decision-making, and measurable outcomes focused on long-term value creation and sustainable growth.
BrandPortunity brings over a decade of hands-on experience in hospitality and F&B advisory across the Middle East, North and West Africa, and Europe, with more than 120 successfully launched concepts that have become top-of-mind brands. The firm combines strategic planning, financial expertise, market intelligence, and disciplined expansion to support businesses across all stages of growth.With a practitioner-led, hands-on approach, senior leadership remains closely involved in each engagement, ensuring practical execution, informed decision-making, and measurable outcomes focused on long-term value creation and sustainable growth.
As F&B consultants and franchise advisors, we support homegrown and international brands in structuring scalable franchise business models that attract investors across the MENAT region and beyond. Services include franchise strategy, business planning, market intelligence, roll-up financial studies, and the development of franchise operations manuals, enabling.
For further information, please get in touch with our franchise advisors at: hello@brandportunity.com
We are entrepreneurs and food experts who collaborate to Design, Evolve, and Grow F&B brands, partnering with you on a structured, long-term journey to achieve your goals.
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