Hospitality Consultancy
We are the United Arab Emirate’s leading innovative and intelligent hospitality consultancy with an impressive solution-driven mindset that takes you on a journey to success.
With our well-considered guidance and planning services, we will help your business evolve and grow. As the name suggests, BrandPortunity is your go-to firm where we seamlessly convert challenges into exciting new opportunities.
As hospitality and restaurant consultants, we have over a decade of experience and keenly developed proven networks across the United Arab Emirates, Kuwait, Saudi Arabia, Bahrain, Qatar, Egypt, Lebanon, and Oman. Our cumulative knowledge and data give us a comprehensive understanding of consumer behaviours and the latest trends across the MENA region.
Our BrandPortunity team and partners boast an impressive background in the food and beverage industry. We proudly draw expertise from hoteliers, restauranteurs, creative executives and celebrity chefs, architects, web and graphic designers, and financial and marketing experts.
We are committed to fostering long-term relationships, development, and growth by offering intelligent solutions through accurate and strategic planning. We deliver deliciously inimitable results time after time.
WHAT we do ?
Concept Development
We are here to listen and be your sounding board for new business ideas. Our team will guide you through the various phases necessary to create a differentiating brand. During the first phase of concept development, we will help you create an original product from conceptualization, brand and design strategies, market entry analysis, mood board inspiration, and kitchen layout studies to ensure that you have suitable product offerings.
Feasibility Studies & Analysis
Our BrandPortunity team has an in-depth understanding of the various complex markets within the region. They build and analyse financial feasibility, assess existing concepts and key performance indicators, understand industry trends allowing them to develop stringent business plans for new or current concepts, and assess your monthly business financials.
Interior Design & Concept
We have inspirational and creative architects who understand the importance of style, form, and function for interior design conceptualization through workshops of design thinking. It’s a critical step in creating a solid brand identity through careful and strategic consideration with adaptable prudent designs to succeed in multiple environments whilst meeting budgets. We present each concept in a 3D perspectives before transferring them into plans and PR storytelling for a successful launch.
Branding & Rebranding
Our branding team and trustworthy partners will work on creating a robust hospitality concept for your business. Starting with brand strategy, we provide you with a differentiating brand development with a key objective of competitive advantage in the market, including uniforms, packaging, stationery, menu design, and other vital components, assuring that your brand name, logo, slogan ensures that you are inimitable and tell your unique story.
Location Acquisition
Each food and beverage concept demands a unique and desirable location to ensure footfall and success. We can assess the locale on your behalf through our strong network of landlords in prime areas and shopping malls and make recommendations accordingly.
Main Tenders
We will work with our outstanding network of artisans and tradespeople and provide several tenders for your consideration and comparison. We can help guide you so that the partners chosen will not only meet your budget but guarantee the best workmanship and complete the project on time.
Menu Development & Engineering
We endeavor to provide successfully engineered menus through innovative research, understanding market trends, and gathering accurate product costings. Our team and partner experts will advise on updating or creating new menus, recommend best pricing practices, and provide digital menu designs with quality food styling and photography. They will carefully consider the latest food trends and provide solutions for preparation or methods of ingredients and cost efficiencies for the business.
Brand Audits
Exceptional service and business relationships with our partners is essential. We support our partners through regular diagnostic visits and provide solutions that evolve their business if they face any issues or concerns. We will also make recommendations about the development or enhancement of standard operating procedures and other operational manuals. We will help them execute an action plan to guide them through business restructuring or other problematical findings. We are a one-stop shop that will help you reduce costs, boost sales, control inventory and strengthen your brand through innovative marketing plans.
Brand Marketing Strategy and
Social Media
Based on your business needs, our experts’ marketer and social media partners will initiate the most suitable marketing and sales plan solutions to promote front-of-mind awareness within the competitive marketplace. They will advise you on various best practices to boost sales on social media platforms.
Franchises advisory and
Franchising Opportunities
We act as the franchise’s advisor within the marketplace, advising franchisor on suitable market understanding for a smooth market entry; liaising with potential franchisees looking for exciting brands under their portfolio connected the dots for both parties for a successful development plan and journey. We also partner with key brands looking to enter new markets across the region. You may get in touch with our senior consultant.
WHO we are?
Christian Salloum
Managing Director
Christian has impressive credentials and experience within competitive food and beverage retail and service industries across the Middle East and North Africa.
Christian is a ‘foodpreneur’ practioner and driving force behind successful casual and fine dining concepts, international retail bakeries, quick service restaurants, and boutique enterprises. His holistic approach considers strategic brand development and concept creation, new market entry, strategic food and beverage and entertaining real estate projects, and the execution of intelligent marketing and business plans.
He has developed and gained vital experience across the Middle East. He successfully led the strategic and tactical growth development of PAUL bakeries and restaurants across nine countries in the MENAT region, scaling the brand up to 70+ stores.
He has successfully studied for a Bachelor of Commerce in Lebanon, a bachelor’s degree in Hospitality and Restaurant Management, and an Executive Master in Business Administration at CITY, University of London. he is also a contributor columnist for magazines, to note Hospitality News Middle East and Hotels and Catering News Magazine.
Rami Mouallem
Architects Director
Rami is a young creative architect dedicated to advancing the importance of architecture in society. He is a well-rounded designer who has experience in creating multi-faceted environments catering to all tastes, reflected in residential, hospitality, commercial and retail spaces. Since graduating, he has explored his passion for designing dining experiences and attractive hospitality and restaurants projects. He was also known as M3alim (teacher in Arabic) for his renowned graffiti and mural art. He has traveled worldwide, exhibiting and performing his art for local and international companies such as Marvel Studios, Porsche, Red Bull, Adidas, and Pepsi. He also participated in and won Two Guinness World records in Dubai, 2014 for the longest Graffiti scroll in the world and 2017 for the largest stencil artwork.
In addition to designing residential buildings, hotels, and other hospitality concepts, Rami is the innovative interior designer of the well known Villaggio Resorts in Lebanon, Eko Hotel, the Irish Bar, Eko Hotel Garden Restaurant, Frankie’s, Oxford Street, Olio, and many other restaurants projects in Lebanon, UAE, Syria, KSA, Egypt, Nigeria, and Ghana.
Olaf Abi Aad
Food Investment Consultant
Olaf is a veteran food industry Investment Specialist. His approach considers strategy, business, and financial investment planning. He has developed and gained solid experience across the GCC for more than 16 years in manufacturing solutions, food technology, and food security and impacts over 900 Tons of Food Produced Daily.
Georges Chihane
Chef Consultant
Georges Chihane was raised in a family of chefs and proudly follows in their footsteps. He graduated with a bachelor’s degree in hotel management in Lebanon. He laterpursued his master’s culinary techniques and knowledge in the Cuisine Gastronomie at Paul Bocuse Institute in Lyon (Capitale de la Gastronomie), France. Georges started his culinary career as a commis chef, where he explored his passion for creative cooking.
For almost a decade, Georges has been an outstanding culinary consultant for foodservice companies and key operators in the industry. PAUL Bakeries soon recognised his talents and invited him to Dubai as executive chef for their regionally-known franchise. He continued to gain experience within the Gulf region and opened numerous homegrown concepts in various countries including Qatar, Bahrain, Jordan, and the Kingdom of Saudi Arabia.
Currently, Georges is the culinary development manager for a well-known food distribution company and a culinary consultant for various hotels and restaurants. George is respected for his attention to detail. He is a board member of Qatar Culinary Professionals, the Emirates Culinary Guild, and a World Chefs and WACS Certified Judge. The iconic world association, Chaines Des Rotisseurs, recently awarded him the coveted honour of Maître Rotisseur.
COVID-19: Food and Beverage Post-Pandemic Survey Results and Analysis
HOW we are different?
We have an expert team with over a decade of combined experience in the competitive food and beverage retail and service industries across the Middle East and Africa territories. Our founder is the go-to expert who offers considered operational advice and complete diagnostic reports. Christian has developed his career from entry-level to being one of the most knowledgeable and renowned experts in the field. His peerless experience and tactical guidance will take you and your company to the next level.
Our consultancy is an extension of your brand. We have an extraordinary track record and have opened hundreds of food and beverage concepts and business models across the Middle East. We can showcase successful growth across many food and beverage brand strategy and development projects, brand studies, business acquisitions, financial and investment assessments and studies of your business, reviews, recommendations, developments, and expansion plans. We can also help with market entry franchises, negotiations, agreements, marketing strategies, inventories, and collaborative assignments. Consider us as part of your team so that we can improve your offerings and measure successes by profitability.
We are passionate entrepreneurs who love to create, evolve, and grow hospitality, restaurant brands, and business opportunities. We will help you achieve your goals and objectives through a successful journey and honest collaboration.
If you have any questions or want to chat about your dream project or brainstorm ideas about your business, give us a call!
to Design, Evolve and Grow Hospitality Brands and make you achieve
your goals through a successful journey
LET’S chat
- Business Bay – Dubai, UAE
- hello@brandportunity.com
- +971 50 855 60 80
- www.brandportunity.com