Fast & Casual Dining
International brands seeking master franchise partners in the UAE, KSA, and the wider region
Meet the Founder
Christian Salloum
Founder & Managing Director
“After more than 120 projects and store openings, I’ve learned that great F&B brands aren’t built on ideas alone. They’re built on numbers that work, operations that hold under pressure, and teams with the discipline to scale.”
Christian is a business transformation leader and hospitality growth strategist with strong commercial acumen and more than 25 years of experience in the hospitality and F&B sectors across the MENAT region and Europe. Having held senior leadership positions throughout his career, he has spearheaded numerous outlet openings as a seasoned foodpreneur, including the regional expansion of PAUL Bakeries & Restaurants to 77 stores across ten markets.
His expertise spans the entire business lifecycle, from business strategy, concept development, market positioning and feasibility studies to expansion, execution and operational setup. He brings extensive experience in business restructuring, cost optimization and performance improvement. Working closely with international and homegrown brands, he advises on franchise development and market entry, adapting concepts and operating models to new markets. He has also held fractional C-level roles, providing strategic leadership to businesses navigating growth, transformation or transition.
Christian holds an Executive MBA from City, University of London, along with degrees in Commerce and Hospitality & Restaurant Management. His industry insights have been featured in publications including Hospitality News Middle East.
Through BrandPortunity, Christian advises entrepreneurs, investors, and emerging and established F&B groups on building scalable, competitive and future-ready businesses, whether homegrown or franchised. His approach combines strategic vision with hands-on operational expertise, driving top-line growth, strengthening bottom-line performance and creating long-term value.
