Over 2.5 billion cups of coffee are consumed worldwide daily, a mere second to water consumption. The innovative coffee industry continues to gain momentum and popularity due to the ever-evolving technology that enhances the unique nuances of your favorite bean. Introducing new techniques, plant-based milk, fair trade, and sustainability keeps coffee aficionados returning for more. The centuries-old drink keeps getting better and better!

Interestingly, coffee was thought to be discovered by a shepherd in 9th century Ethiopia. The shepherd noticed that his goats were full of energy after devouring the beans; he tried them and shared his energetic findings with the local monks!

Coffee drinkers worldwide insist that the economy surrounding coffee is human and environmentally friendly. Not only are consumers keen to see that production is transparent, but growers, harvesters, producers, and sellers are committed to fair trade practices outlawing child labor, ensuring equal pay, and planet-friendly packaging.

The coffee sector in the Middle East and Africa remains buoyant. Mordor Intelligence projects that the market will grow at a compound annual growth rate (CAGR) of 7.5 percent between 2022 and 2027.

2022 coffee trends

Health-conscious coffee
Consumers are becoming more and more health conscious. As one of the most consumed beverages, coffee production houses such as Purity Coffee strives to maximize the health benefits by adding antioxidants and other health-boosting nutrients into their defect-free specialty-grade blends. Many producers are also growing their coffee under strict organic principles. You’ll have seen an impressive increase in coffee alternatives like matcha and masala lattes.

Coffee tourism
Coffee tourism allows travelers to explore the rich history and culture surrounding world coffee. It’s thought that coffee farms will become increasingly popular holiday destinations for millennials in 2022. Many coffee-producing countries such as Brazil, Columbia, Costa Rica, Ethiopia, Guatemala, and Kenya are beginning to introduce coffee exploration holidays to diversify and increase their economic potential. 


Nitro cold brew coffee
Nitro is officially the hottest thing in cold coffee. It was created over a decade ago and continues to grow in popularity, so much so that it’s the most popular coffee after latte in Starbucks. It is simply a cold brew coffee infused with nitrogen, an odorless and colorless gas, through a pressurized valve. The result is a sweet, velvety, foamy coffee that’s deliciously smooth and creamy. Many cold brew lovers are making their nitro cold brew at home.

Snapchill coffee
Snapchill™ has patented technology to brew their coffee hot and chill it instantly. Hot water is the best way to extract the most intense flavors from ground coffee. Snapchill™ captures these beautiful flavors instantaneously and seals the coffee in a can to lock in all the incredible brewed tastes and delicate aromas. It’s a new trend, and it’s booming. 

Bottled Coffee
Bottle coffee is an easy go-to refrigerator staple due to its long shelf life, strong taste, and caffeine punch. The cold brew coffee is prepared by submerging coffee beans in cold water for at least 12 hours. This slow process makes the brew highly caffeinated, smooth, and more concentrated than a regular brew. You can drink it black or add milk or cream. The best thing is that you can order online, so you never have to stand in line again.

Koji Fermented Coffee

The Aspergillus oryzae fungus breaks down complex carbohydrates and proteins into amino acids, fatty acids, and simple sugars. Koji fermentation is a technique that has been used in Asian cuisine for centuries. It’s found in many products, such as sake and soy sauce. One of the most notable attributes is the additional sweetness that develops within the beans. The best thing is that the invention has the potential to help bean farmers earn more sustainable profits and transform ordinary beans into noticeably higher-quality products.

Quality Blends
‘Cupping’ coffee is the process of profiling coffee so that you can understand your preferred single origin. By comparing coffees, you can tell apart the various qualities of different countries. You’ll learn about the aroma, acidity, body, flavor, and all-important aftertaste.

Energy-Efficient Coffee Shops
Eco and sustainability are buzzwords and will continue to be in the future. Many businesses, including coffee shops, are doing their bit to slow down the damage being done to the environment. Reducing the global carbon footprint is essential for the survival of our planet. Micro cafes strive to reduce their emissions and produce less waste from packaging to single-serving coffee products.

Milk alternatives
All sorts of delicious alternative milk are available on the market, including oat, coconut, almond, and soy. Most coffee shops offer delicious non-dairy alternatives; the entire plant-based industry is going from strength to strength to meet consumer demands.

Coffee subscriptions
Coffee subscriptions found their footing during the pandemic. Home delivery coffee is easy, cost-effective, and great fun! Consumers enjoy having new and exciting blends delivered to their door.

To conclude, adapting to the ever-changing preferences and tastes of the coffee consumer is easier said than done. However, by keeping an eye on trends and being open, you can always generate new opportunities for your brand.

To make sure you’re prepared, design your space appropriately, make sure your menu stays relevant, and invest in high-quality equipment. In the end, this will mean you’re in the best position to evolve along with your customers’ tastes. 


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