ABOUT

We are the United Arab Emirate’s leading innovative and intelligent hospitality consultancy with an impressive solution-driven mindset that takes you on a journey to success.

With our well-considered guidance and planning services, we will help your restaurant business evolve and grow. As the name suggests, BrandPortunity is your go-to firm where we seamlessly convert challenges into exciting new opportunities.

As hospitality and restaurant consultants, we have over a decade of experience and keenly developed proven networks across the United Arab Emirates, Kuwait, Saudi Arabia, Bahrain, Qatar, Egypt, Lebanon, and Oman. Our cumulative knowledge and data give us a comprehensive understanding of consumer behavioursand the latest trends across the MENA region.

Our BrandPortunity team and partners boast an impressive background in the food and beverage industry. We proudly draw expertise from hoteliers, restauranteurs, creative executivesand celebrity chefs, architects, web and graphic designers, and financial and marketing experts. We are committed to fostering long-term relationships, development, and growth by offering intelligent solutions through accurate and strategic planning. We deliver deliciously inimitable results time after time.

Brand
Establishment &
Opportunities

For each exciting idea or a daring concept, BrandPortunity is a listening ear. We offer a full-support service for new start-ups or businesses that are facing operational trials. The team provides steadfast solutions, empathetic answers and innovative opportunities to overcome any challenges. Contact us to discuss opportunities, simple or complex concerns.

About Us
About Us

Business plan
& Financial
Modeling

Allow us to analyse various business elements at a micro-level and provide a new and vital business plan. Essential financial modeling is applied to each tailored plan for individual shop level, and/or consolidated brand level.

The BrandPortunity Approach

About Us
Founder and Managing Director of BrandPortunity, Christian Salloum has impressive credentials and experience within competitive food and beverage retail and service industries across the Middle East and North Africa.Christian is the ‘foodpreneur’ and driving force behind successful casual dining concepts, retail bakeries, quick-service restaurants, and boutique enterprises where he established the F&B divisions and contributed to successfully acquire existing brands. His holistic approach considers strategic brand development, start-up businesses and entry into new markets, development and execution of smart marketing and business plans, complete interior design concepts, launches and expansions.
He has developed and gained vital experience across the region, where he led successfully the growth and development of PAUL bakeries and restaurants across 9 countries in the MENAT, scaling the brand up to 70+ stores. He has a deep understanding of the entire industry from recruiting the right people, creating exquisitely balanced menus, re-designing and upgrading quick service restaurant facilities and trendy casual-dining venues and kitting out cool food-trucks and sumptuous fine-dining houses. Christian has successfully studied for a Bachelor of Commerce in Lebanon, a Bachelor’s Degree in Hospitality Management and an Executive Master in Business Administration at CITY, University of London.Christian enjoys cooking and has a good taste to combine food ingredients and come up deliciously with an end product. For him, the food business is about “passion”.
We are 'passionate entrepreneurs' who love to work together
to Design, Evolve and Grow Hospitality Brands and make you achieve
your goals through a successful journey
Get In Touch